SERVICES
Facebook Ads
Google Ads
RESULTS
169 Leads from Facebook Ads & Google Ads
Overview
Treasure4ever Studio is a photography studio specializing in capturing life's precious moments. As a client, they sought to increase their online visibility and attract more clients through strategic digital marketing efforts.
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Client Background
Janette Osvay Photography, located in Pymble, NSW, specializes in maternity, baby, family portraiture, and more. With over 15 years of experience, the studio offers exclusive and personalized sessions in a friendly environment, capturing beautiful images that clients treasure.
Objective
Enhance Janette Osvay Photography's online presence and increase bookings through targeted digital marketing efforts on Facebook and Google.
Strategy and Execution
Target Audience
Aimed at expecting families, new parents, and individuals seeking high-quality portrait services in Sydney
One of the ads we've strategize for Janette Osvay during their BLACK FRIDAY SALE Offer. Targeting specific audiences like "newborn", "baby" and "baby shop" around Sydney and nearby area.
Creative Development
Utilized Janette's portfolio to create visually appealing ads that showcase the studio's unique ability to capture and immortalize significant family milestones.
Ads Creative for Facebook Ads
Campaign Channels
Leveraged Facebook for its community-driven platform, perfect for reaching families and individuals celebrating life events, and Google Ads to target those actively searching for professional photography services.
A/B Testing and Optimization
Ran multiple ad variations to identify the highest-performing creative elements and messaging, refining target demographics and ad placements based on performance data.
Retargeting Campaigns
Implemented retargeting strategies on both platforms to engage potential clients who showed interest but did not initially book.
Landing Page
https://offer.janetteosvayphotography.com/
Offers
- Free Maternity Session
- Book Newborn Session for $250 and Get Free Maternity Shoot
Results
- Increased Visibility: Substantial growth in website traffic, with a significant percentage directly attributed to the campaigns.
- Higher Engagement: Improved ad engagement rates, with increased likes, shares, and comments on Facebook, and higher click-through rates on Google Ads. Generated 169 leads through Facebook Ads campaign.
- Boosted Bookings: Marked increase in booking inquiries and confirmed photo sessions, demonstrating the campaign's effectiveness in converting interest into action.
- ROI: Positive return on investment, highlighting the cost-effectiveness of targeted digital marketing in reaching and engaging the studio's ideal clientele.
Conclusion
The targeted Facebook and Google Ads campaigns successfully expanded Janette Osvay Photography's reach, solidifying its reputation as a premier portrait studio in Sydney. Through strategic planning, creative excellence, and data-driven optimization, Results Media drove meaningful business outcomes, showcasing the power of digital marketing in the competitive photography industry.
For digital marketing firms looking to replicate this success, the key lies in understanding the unique needs of your client, leveraging data-driven insights, and continuously refining your approach based on campaign performance metrics.
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